Pharma Watch Raising Awareness Or Drumming Up Sales
In January the U.S. Food and Drug Administration approved the amphetamine Vyvanse as the first drug for binge-eating disorder (BED). Four days later former tennis star Monica Seles appeared on Good Morning America to discuss her long-time struggle with BED, and public service announcements (PSAs) began to run on national television to raise awareness about the disorder, urging concerned viewers to talk to their doctors. It soon came to light that Seles was a paid spokesperson for Shire, the drug company that makes Vyvanse, and that the company had also sponsored the television PSAs....